LUNCHABLES
LUNCHABUILD THIS
↳ We designed over 25 different toys using only the ingredients found in Lunchables, encouraging kids to build not just lunch, but anything in the world.
We rebuilt the e-commerce site and, for the first-time in the brand’s 30-year history, sold Lunchables not by flavor, but by build. Order a boat. Or a baseball diamond. And get the packs and blueprints to build them yourself.
Downloadable blueprints were created for each “Lunchabuild” so kids could make them for lunch. Pizza became a dinosaur. Chicken nuggets became a bear. Pretzels and cheese became Spongebob Squarepants.
